We connect growth.

AdsLync is an international traffic company connecting apps and digital businesses with new customers.

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I'm an advertiser I'm a publisher
(01) Why AdsLyncAt a glance

Real users.
Fair payouts.

We run our own media buying and work with direct sources.
That makes the distance from first click to paying customer
shorter, with clean, trackable traffic ready to scale.

(02) The modelTwo sides → one result
Advertisers

Publishers
Match
0%
For advertisers

Scale users.
Not risk.

Pay only for outcomes. We launch, optimise and
protect campaigns with MMP-level transparency.

For publishers

Exclusive offers.
Better rates.

We select offers individually for your sources,
geos and wishlist. You get only what fits your
traffic, never a flood of random deals.

Result

Real users.
Fair payouts.

Advertisers get real users who install, register and pay. Publishers get paid fairly for quality traffic. When the right offer meets the right source, both sides grow — every day, worldwide.

1,000+Campaigns
8,000+Sources
5Regions
5Payout models
(03) VerticalsDrag / scroll →

Where performance
matters most.

Deep expertise in verticals where one
quality user is worth a thousand clicks.

01 — CoreCPI · CPA

In-App &
Mobile

Installs and in-app events at scale —
from first open to paying users.

InstallRegistrationRetention
02CPA

Finance & Fintech

Banking, microcredit, neobanks and wallets — from install to funded account.

BankingMicrocreditNeobanksWalletsCards
03CPA

Games

Paying players, not just downloads.

FTDLevelROAS
04CPA

E-commerce

First orders and repeat buyers.

First orderRepeat
05CPL · CPA

Dating

Registrations and subscriptions.

Sub
06CPL

Services

Qualified leads for service offers.

Lead
(04) CasesSelected campaigns

Numbers,
not promises.

Every case is measured in the client's MMP.
Here is what the right mix of channels delivered.

Credit app

CPA
Geos
Ukraine
Period
1 year
Goal
Approved first loans at a fixed CPA
Channels
In-app, OEM, DSP
55k+Registrations / year
19%Avg. CR, registration → first loan

E-commerce app

CPI · CPA
Geos
EU, UK
Period
6 months
Goal
First orders from new app users at a fixed CPA
Channels
In-app, DSP, Premium sources
9k+First purchases / 6 months
6%Retention rate, D30

Health & Beauty app

CPI · CPA
Geos
UAE, Saudi Arabia
Period
5 months
Goal
First purchases from new app users at a fixed CPA
Channels
In-app, OEM, DSP
40k+Installs / 5 months
6%Install → purchase

Digital Banking

CPA
Geos
Tier-1
Period
10 months
Goal
Card holders with funded accounts, not just registrations
Channels
OEM, in-app, DSP
13k+Funded accounts
−30%Cost per funded account
(05) ProcessBrief → scale

Four steps.
No guesswork.

01

Brief

Goals, KPIs, geos and
payout model agreed.

02

Setup

We select a pool of relevant
partners and start with small
volumes, syncing with you regularly.

03

Test

We check traffic quality daily and keep only the sources that meet your KPIs.

04

Scale

We scale the sources
that proved their results.

Pay per →CPICPACPLRevShareHybrid
(06) ReachFive regions · one team

Local traffic.
Worldwide.

Paying users acquired for our clients, by region.
Hover a region to see it on the map.Tap a region to see it on the map.

Europe, UK & USA350k+Tier-1 · US · UK · DACH · Nordics · Southern Europe
Ukraine & Eastern Europe210k+UA · PL · RO · CZ · Baltics
LATAM180k+MX · BR · CO · PE · AR · CL
MENA120k+GCC · Egypt · Maghreb · Türkiye
APAC165k+Central & South Asia · KZ · UZ · IN · PK · BD
Paying users acquired1M+ total
Tracked via →AppsFlyerAdjustBranchS2S postbacks
(07) Who we areMission & values

Our mission

To connect ambitious businesses with the right people, technology and opportunities to create measurable growth.

Our promise to partnersWhat you can count on

Own the outcome

We answer for your result — not just
for our part of the process. If the
numbers don't work, we adjust
sources and strategy until they do.

Make it clear

Transparent terms, KPIs and rates.
Honest feedback on traffic quality —
you always know what’s going on.

Win and grow together

A good deal works for both sides —
and keeps working as we both grow.
We build partnerships, not one-off buys.

(08) Start

Let's
sync.

Tell us your goal and geo. We'll come back
with sources, rates and a launch plan.

Start as advertiser Join as publisher
← All articlesPayouts / Industry
October 8, 20263 min read

Read the Payment Part First. It Ages Worse Than the Rate Does

Impact.com cut its overdue window for brands from 60 days to 40 this month. The change is small, but the mechanics it exposes are worth knowing on either side of a deal. Here is what a shorter window does not fix, and the three questions about payment that decide more than the rate does.

On October 1, impact.com shortened the window for overdue brand accounts from 60 days to 40. Past the deadline, a brand account gets suspended until the balance is covered.

It is a small operational change on a single platform, and it would be easy to scroll past. It is worth a closer look, because the mechanics underneath it are the same almost everywhere money moves through a platform, and most people only learn them after something goes wrong.

What a Shorter Window Does and Doesn't Do

The pressure on brands is real. Forty days is twenty days less tolerance for an unpaid invoice, and for brands that settle slowly, that matters.

What it does not do is move the money any faster when a brand simply has not paid. The platform does not advance funds. If a brand's account is empty, the partner payment stays overdue regardless of what the suspension rules say.

Two more details are worth knowing. When money does arrive, platform fees are settled first, and whatever remains goes to partner payouts, oldest first. And tracking keeps running through a suspension, so an unpaid balance can keep growing while nothing is actually moving.

None of that is unusual. It is close to standard across the industry. It is just rarely spelled out until a payment is late.

Why This Is More Than an Accounting Detail

According to research cited by the APMA, around half of publishers report a moderate to significant business impact from payment problems. The same research found that publishers with healthier cash flow would put it straight back into the business, with acquisition spending, new markets and verticals, and content among the top answers.

That makes payment terms a growth variable rather than a line in a contract. A publisher waiting on money is a publisher who cannot buy traffic this week, and that shows up in volume long before it shows up in a complaint.

Three Questions Worth Asking First

Rate is the easiest thing to compare between partners, so it is usually the only thing people compare. These three questions tell you more.

What triggers your payout, the conversion or the advertiser's payment? Both models exist in this market and both are normal, but they are not the same deal. One pays you on performance, the other passes the advertiser's timing through to you. Knowing which one you are in changes how you plan cash flow.

What is the real schedule, including approval and verification? The payment period usually starts after conversions are approved, not when they happen. If approval takes two weeks and the terms say thirty days, the real wait is closer to forty five. Ask where the clock starts.

What happens to pending balances if an advertiser stops paying mid-month? This is the question nobody asks and everybody eventually needs answered. Find out whether there is a written answer or whether it gets decided afterwards, in a chat, by whoever is in the stronger position.

The Short Version

A payout rate is a number you agree on once. Payment terms are the thing you live with every month, and they are the part of the agreement that decides whether good volume turns into a working business or a growing receivable.

Read that section first. It ages worse than the rate does.

Work with AdsLync

Running an app or a traffic source? Let's plan your next launch together.

Let's connect

Start as advertiser.