We connect growth.

AdsLync is an international traffic company connecting apps and digital businesses with new customers.

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(01) Why AdsLyncAt a glance

Real users.
Fair payouts.

We run our own media buying and work with direct sources.
That makes the distance from first click to paying customer
shorter, with clean, trackable traffic ready to scale.

(02) The modelTwo sides → one result
Advertisers

Publishers
Match
0%
For advertisers

Scale users.
Not risk.

Pay only for outcomes. We launch, optimise and
protect campaigns with MMP-level transparency.

For publishers

Exclusive offers.
Better rates.

We select offers individually for your sources,
geos and wishlist. You get only what fits your
traffic, never a flood of random deals.

Result

Real users.
Fair payouts.

Advertisers get real users who install, register and pay. Publishers get paid fairly for quality traffic. When the right offer meets the right source, both sides grow — every day, worldwide.

1,000+Campaigns
8,000+Sources
5Regions
5Payout models
(03) VerticalsDrag / scroll →

Where performance
matters most.

Deep expertise in verticals where one
quality user is worth a thousand clicks.

01 — CoreCPI · CPA

In-App &
Mobile

Installs and in-app events at scale —
from first open to paying users.

InstallRegistrationRetention
02CPA

Finance & Fintech

Banking, microcredit, neobanks and wallets — from install to funded account.

BankingMicrocreditNeobanksWalletsCards
03CPA

Games

Paying players, not just downloads.

FTDLevelROAS
04CPA

E-commerce

First orders and repeat buyers.

First orderRepeat
05CPL · CPA

Dating

Registrations and subscriptions.

Sub
06CPL

Services

Qualified leads for service offers.

Lead
(04) CasesSelected campaigns

Numbers,
not promises.

Every case is measured in the client's MMP.
Here is what the right mix of channels delivered.

Credit app

CPA
Geos
Ukraine
Period
1 year
Goal
Approved first loans at a fixed CPA
Channels
In-app, OEM, DSP
55k+Registrations / year
19%Avg. CR, registration → first loan

E-commerce app

CPI · CPA
Geos
EU, UK
Period
6 months
Goal
First orders from new app users at a fixed CPA
Channels
In-app, DSP, Premium sources
9k+First purchases / 6 months
6%Retention rate, D30

Health & Beauty app

CPI · CPA
Geos
UAE, Saudi Arabia
Period
5 months
Goal
First purchases from new app users at a fixed CPA
Channels
In-app, OEM, DSP
40k+Installs / 5 months
6%Install → purchase

Digital Banking

CPA
Geos
Tier-1
Period
10 months
Goal
Card holders with funded accounts, not just registrations
Channels
OEM, in-app, DSP
13k+Funded accounts
−30%Cost per funded account
(05) ProcessBrief → scale

Four steps.
No guesswork.

01

Brief

Goals, KPIs, geos and
payout model agreed.

02

Setup

We select a pool of relevant
partners and start with small
volumes, syncing with you regularly.

03

Test

We check traffic quality daily and keep only the sources that meet your KPIs.

04

Scale

We scale the sources
that proved their results.

Pay per →CPICPACPLRevShareHybrid
(06) ReachFive regions · one team

Local traffic.
Worldwide.

Paying users acquired for our clients, by region.
Hover a region to see it on the map.Tap a region to see it on the map.

Europe, UK & USA350k+Tier-1 · US · UK · DACH · Nordics · Southern Europe
Ukraine & Eastern Europe210k+UA · PL · RO · CZ · Baltics
LATAM180k+MX · BR · CO · PE · AR · CL
MENA120k+GCC · Egypt · Maghreb · Türkiye
APAC165k+Central & South Asia · KZ · UZ · IN · PK · BD
Paying users acquired1M+ total
Tracked via →AppsFlyerAdjustBranchS2S postbacks
(07) Who we areMission & values

Our mission

To connect ambitious businesses with the right people, technology and opportunities to create measurable growth.

Our promise to partnersWhat you can count on

Own the outcome

We answer for your result — not just
for our part of the process. If the
numbers don't work, we adjust
sources and strategy until they do.

Make it clear

Transparent terms, KPIs and rates.
Honest feedback on traffic quality —
you always know what’s going on.

Win and grow together

A good deal works for both sides —
and keeps working as we both grow.
We build partnerships, not one-off buys.

(08) Start

Let's
sync.

Tell us your goal and geo. We'll come back
with sources, rates and a launch plan.

Start as advertiser Join as publisher
← All articlesAnti-Fraud / Media Buying
October 1, 20262 min read

Fraud Doesn't Follow the Season. It Follows the Payout

Peak quarter raises payouts across finance and in-app, and the traffic built to look legitimate goes where the money is. The mechanics are the same as any other quarter, better funded and harder to catch in time. Here is what actually changes in Q4 and what to set before the volume arrives.

Every peak season comes with the same warning that fraud goes up in Q4. That framing is slightly off, and the difference matters if you are the one buying.

Fraud does not follow the calendar. It follows the payout. When payouts rise across finance and in-app, the traffic built to look legitimate moves toward the money, the same way real media buying does. The mechanics are unchanged. They are simply better funded for a few months.

What Actually Changes at Peak

The dangerous part of Q4 is not volume of fraud. It is the gap between spending and knowing.

Budgets clear faster at peak. Approval data, repayment data and retention curves arrive at exactly the same speed they always did. So the distance between a decision and the evidence for that decision stretches a little wider every week of the quarter.

In a quiet month, a questionable source gets caught by the next reporting cycle. In December, that same source can run through a full cycle of budget before anybody reconciles it.

Why Peak Is a Bad Time to Test

Everything about the season works against a clean test.

Competition for the same inventory rises with payouts, so prices and traffic mix shift underneath you. Optimization models are learning against behavior that looks nothing like September. And the pressure to scale something that is working arrives before there is enough data to know whether it is working.

A source that looks strong in October might be riding the season rather than performing. You find that out in January, when volume drops and the cohort is already paid for.

Scale what is already trusted. Save new sources for the quieter months, when a two week read actually means something.

What to Set Before the Volume Arrives

If a test is already running, the fix is not to stop it. It is to judge it on the right signals and to decide the rules now rather than at eleven at night on a Friday.

Thresholds by source, not in aggregate. An overall number that looks acceptable can hide one source performing normally and another failing badly. Aggregates conceal exactly the thing worth seeing.

Downstream data on a weekly loop. Approvals, first payments, day 7 and day 30 behavior. Monthly reporting means a weak source gets a full billing cycle before anyone reacts.

A written rule for pausing. Not a discussion about whether to pause, but an agreed number that triggers it. The conversation is much harder to have mid-campaign with budget on the line and someone's quarter at stake.

The Short Version

Peak season does not change what fraud is. It changes how long you have before you notice, and it raises the reward for anything designed to look clean long enough to get paid.

Written in October, all of this is a plan. Written in December, it is a postmortem.

Work with AdsLync

Running an app or a traffic source? Let's plan your next launch together.

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Start as advertiser.