We connect growth.

AdsLync is an international traffic company connecting apps and digital businesses with new customers.

Scroll to explore
I'm an advertiser I'm a publisher
(01) Why AdsLyncAt a glance

Real users.
Fair payouts.

We run our own media buying and work with direct sources.
That makes the distance from first click to paying customer
shorter, with clean, trackable traffic ready to scale.

(02) The modelTwo sides → one result
Advertisers

Publishers
Match
0%
For advertisers

Scale users.
Not risk.

Pay only for outcomes. We launch, optimise and
protect campaigns with MMP-level transparency.

For publishers

Exclusive offers.
Better rates.

We select offers individually for your sources,
geos and wishlist. You get only what fits your
traffic, never a flood of random deals.

Result

Real users.
Fair payouts.

Advertisers get real users who install, register and pay. Publishers get paid fairly for quality traffic. When the right offer meets the right source, both sides grow — every day, worldwide.

1,000+Campaigns
8,000+Sources
5Regions
5Payout models
(03) VerticalsDrag / scroll →

Where performance
matters most.

Deep expertise in verticals where one
quality user is worth a thousand clicks.

01 — CoreCPI · CPA

In-App &
Mobile

Installs and in-app events at scale —
from first open to paying users.

InstallRegistrationRetention
02CPA

Finance & Fintech

Banking, microcredit, neobanks and wallets — from install to funded account.

BankingMicrocreditNeobanksWalletsCards
03CPA

Games

Paying players, not just downloads.

FTDLevelROAS
04CPA

E-commerce

First orders and repeat buyers.

First orderRepeat
05CPL · CPA

Dating

Registrations and subscriptions.

Sub
06CPL

Services

Qualified leads for service offers.

Lead
(04) CasesSelected campaigns

Numbers,
not promises.

Every case is measured in the client's MMP.
Here is what the right mix of channels delivered.

Credit app

CPA
Geos
Ukraine
Period
1 year
Goal
Approved first loans at a fixed CPA
Channels
In-app, OEM, DSP
55k+Registrations / year
19%Avg. CR, registration → first loan

E-commerce app

CPI · CPA
Geos
EU, UK
Period
6 months
Goal
First orders from new app users at a fixed CPA
Channels
In-app, DSP, Premium sources
9k+First purchases / 6 months
6%Retention rate, D30

Health & Beauty app

CPI · CPA
Geos
UAE, Saudi Arabia
Period
5 months
Goal
First purchases from new app users at a fixed CPA
Channels
In-app, OEM, DSP
40k+Installs / 5 months
6%Install → purchase

Digital Banking

CPA
Geos
Tier-1
Period
10 months
Goal
Card holders with funded accounts, not just registrations
Channels
OEM, in-app, DSP
13k+Funded accounts
−30%Cost per funded account
(05) ProcessBrief → scale

Four steps.
No guesswork.

01

Brief

Goals, KPIs, geos and
payout model agreed.

02

Setup

We select a pool of relevant
partners and start with small
volumes, syncing with you regularly.

03

Test

We check traffic quality daily and keep only the sources that meet your KPIs.

04

Scale

We scale the sources
that proved their results.

Pay per →CPICPACPLRevShareHybrid
(06) ReachFive regions · one team

Local traffic.
Worldwide.

Paying users acquired for our clients, by region.
Hover a region to see it on the map.Tap a region to see it on the map.

Europe, UK & USA350k+Tier-1 · US · UK · DACH · Nordics · Southern Europe
Ukraine & Eastern Europe210k+UA · PL · RO · CZ · Baltics
LATAM180k+MX · BR · CO · PE · AR · CL
MENA120k+GCC · Egypt · Maghreb · Türkiye
APAC165k+Central & South Asia · KZ · UZ · IN · PK · BD
Paying users acquired1M+ total
Tracked via →AppsFlyerAdjustBranchS2S postbacks
(07) Who we areMission & values

Our mission

To connect ambitious businesses with the right people, technology and opportunities to create measurable growth.

Our promise to partnersWhat you can count on

Own the outcome

We answer for your result — not just
for our part of the process. If the
numbers don't work, we adjust
sources and strategy until they do.

Make it clear

Transparent terms, KPIs and rates.
Honest feedback on traffic quality —
you always know what’s going on.

Win and grow together

A good deal works for both sides —
and keeps working as we both grow.
We build partnerships, not one-off buys.

(08) Start

Let's
sync.

Tell us your goal and geo. We'll come back
with sources, rates and a launch plan.

Start as advertiser Join as publisher
← All articlesIndustry Updates
June 30, 20263 min read

Four Ad Giants Just Paid Over $1B to Keep Measurement Neutral. Here's Why That Matters

Google, Meta, Unity and Moloco invested over $1B in AppsFlyer to keep measurement neutral. AdsLync on why independent attribution decides who keeps the budget.

Google, Meta, Unity and Moloco took minority stakes in AppsFlyer and agreed to no preferential treatment, so attribution stays independent. We break down why the seller can never be the referee, and what neutral measurement means for advertisers and publishers.

The companies that sell the ads just paid to not control how their ads get measured.

That's the strange and telling part of the news. AppsFlyer raised more than $1 billion, and the investors are Google, Meta, Unity and Moloco. Each took a minority, non-exclusive stake. None gets preferential access, special signals, or commercial treatment. The measurement stays independent.

Four platforms that compete for the same ad budgets agreed to fund a referee they promised not to influence. That's not a small gesture. It's the industry admitting out loud what performance marketers have argued about for years. Nobody trusts a score the player keeps.

The Conflict Hiding in Every Campaign

Most attribution runs on a quiet conflict of interest. The source reporting your conversion is usually the source getting paid for it. Ask a channel how it performed and it will tell you it performed well.

That isn't always fraud. It's just incentive. When the seller also keeps the scoreboard, the numbers drift toward the seller. Slowly, politely, and in their favor.

AppsFlyer's pitch, and the reason four rivals backed it, is that attribution and measurement have to be independent to be trusted. The buyer of the ad and the grader of the ad cannot be the same party. Once you say it plainly, it sounds obvious. The market just put a billion-dollar number on how obvious it has become.

Why AI Raised the Stakes

Measurement used to be the afterthought. The creative and the media buy got the attention, and the reporting got argued over at the end.

AI flipped that order. More of the buying and optimization now runs on automated systems, and those systems are only as good as the signals they learn from. Feed a model biased data and it doesn't just make one bad call. It scales the bias across every decision, fast.

So the signal feeding the machine became the most valuable thing in the stack. Whoever owns trusted, neutral measurement effectively owns the steering wheel. Everyone else optimizes toward numbers they don't fully control.

What This Looks Like on Our Side

At AdsLync we've treated attribution as the control layer, not a closing formality. The reason is simple. We move real budgets across in-app, finance and other verticals, and a self-reported win is the easiest win to fake.

So we don't grade traffic on seller data. We measure what survives: real users still active on day 7 and day 30, on a layer the traffic source can't edit. A perfect-looking funnel with no second act isn't a result. It's a cost dressed up as one.

The same logic the big platforms just paid for is the logic behind every clean campaign. Independent measurement isn't a feature you add at the end. It's the thing the whole number rests on.

What It Means for Advertisers and Publishers

For advertisers, the lesson is to stop paying on numbers the seller controls. The channel that reports its own success has every reason to round up. Verify against retention and behavior you can see yourself, not just the conversion someone invoiced you for.

For publishers, the shift is uncomfortable but useful. Your reporting is becoming your reputation. The partners who can prove quality under independent measurement will keep the budgets. The ones who can only show pretty self-reported dashboards will quietly lose them.

Final Takeaway

A billion dollars just went into keeping one company's scoreboard neutral. Read it as a signal, not a one-off. The value in advertising is moving from who serves the impression to who can prove it worked, and proof only counts when the person being graded didn't hold the pen.

Neutral measurement stopped being a nice-to-have. It's the only number worth paying on.

Work with AdsLync

Running an app or a traffic source? Let's plan your next launch together.

Let's connect

Start as advertiser.